There comes a time in the life of most any band when they have to consider partnering with a label for distribution. Regardless of the reason (we won’t go into that here,) we thought we would give you guys a glimpse of what it takes to put a complete promo pack together.
After reading several articles online and looking over promo materials we had sent out in the past, we decided to include the following items in our latest promo package.
- Cover Letter
- 8×10 Band Photo
- A copy of Earthshaker, our album
- Business cards
- A STARBUCKS GIFTCARD
Rather than tell you if these choices were good, we’ll wait and see what kind of response we get out of them. There is a lot of advice on the internet but very little of it seems to be based on real-world experience. So, if we get signed, we’ll let you know!
Of course, to make our package stand out, we went and found the least-”metal” envelope we could possibly sticket in and drew a Warlock guitar on the front of it with a sharpie. We find it hard to believe that they will be able to resist opening up this bad boy.